June 14, 2012
IKEA’s story: leading by design
Source: Business Management Daily
When Ingvar Kamprad founded IKEA in 1943, he didn’t sell furniture. He sold a variety of goods, including wallets and jewelry. Yet, IKEA became a worldwide success at selling simple, inexpensive assemble-it-yourself furniture through a series of shrewd distribution and positioning moves on Kamprad’s part.
From Executive Leadership with these tags: Tags: Leaders & Managers
, Profiles in Leadership
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