SEO: Are my keywords doing their job?
Source: PEOCompare Blog
After determining your keywords, you must begin creating and diffusing content with these terms. If you need help with this there are various services available. For small businesses, however, there may not be the funds to hire a third party for assistance with submission sites or content creation. At the same time, small business owners do not have the time to waste foolishly trying to navigate SEO. Fortunately, there are several resources available. The Search Engine Optimization for Dummies book that I already mentioned in previous posts on SEO is aimed at beginners but there are two online resources for those who have a little more experience with SEO: Point Blank SEO (Jon Cooper does several interviews with successful link builders) and an article from 1stwebdesigner about improving your blogging SEO.
Once we have implemented SEO tips and tricks, how can we track their success? GetClicky is a great site to track “goals” such as the different calls-to-action on your website. For example, PEOCompare.com tracks if a visitor completes our free PEO Services Matching Tool. We can also analyze the searches that brought visitors to our site so we know that we are drawing a lot of traffic from the term “PEO” but not from “human resources outsourcing,” for example. SEOmoz and SheerSEO are also great sites to use to track the ranking of your keywords. That is, you can use these sites to track whether or not your keywords are doing their job, bringing in traffic. SEOmoz also offers a very useful newsletter that provides short bits of information to improve your optimization. The newsletter is free, although you will have to purchase an account if you want the benefits of rank tracking, link analysis, and keyword analysis. There are also free add-ons that can be downloaded to help track the rank of keywords although they are sometimes tedious to use or inaccurate. Your SEO work should be increasing your rank so that your company appears closer to the top of the search engine results and, consequently, receives more visitors. If you are not tracking visitors or ranking, how can you be sure your keywords and your SEO work are doing their job?
Think you have a good source of valuable SEO work? Have you greatly improved your SEO work? Please let us know in the comments.